The ‘ingestible beauty’ trend continues – NeoCell is partnering with 5W PR to launch a new campaign to promote its anti-aging nutriceutical products in the beauty space.

“We are honored and excited to be working with NeoCell,” said 5WPR CEO Ronn Torossian. “NeoCell is already a progressive leader in the nutricosmetics business, and we are confident that we will elevate the brand’s visibility in the competitive U.S. beauty market. They are a fantastic addition to our thriving beauty division.”

NeoCell’s nutraceutical line includes Beauty Bursts (shown above), Super Collagen+C Tablets, Super Collagen Powder, Collagen+C Pomegranate Liquid, Fish Collagen with HA, Collagen Type II and Collagen Sport, as well as other products that enhance health, beauty and antiaging.

“We are incredibly excited to partner with 5W for our efforts in expanding our media presence,” said Jessica Mulligan, VP of Sales and Marketing for NeoCell. “Their creative and innovative approach to marketing and public relation campaigns will dovetail perfectly with our innovative health and beauty collagen products.”

The new campaign will focus on creating more brand awareness for NeoCell’s products and their beauty benefits. It will target women’s and men’s consumer print media, national and regional broadcast, business media, celebrity outlets as well as beauty/lifestyle websites and blogs.

Photo: NeoCell’s BeautyBursts are available in three flavors.

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